Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience

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Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience. / Hanna, S.A.; Rowley, J.
In: Town Planning Review, Vol. 84, No. 4, 24.06.2013, p. 495-515.

Research output: Contribution to journalArticlepeer-review

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Hanna SA, Rowley J. Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience. Town Planning Review. 2013 Jun 24;84(4):495-515. doi: 10.3828/tpr.2013.25

Author

Hanna, S.A. ; Rowley, J. / Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience. In: Town Planning Review. 2013 ; Vol. 84, No. 4. pp. 495-515.

RIS

TY - JOUR

T1 - Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience

AU - Hanna, S.A.

AU - Rowley, J.

PY - 2013/6/24

Y1 - 2013/6/24

U2 - 10.3828/tpr.2013.25

DO - 10.3828/tpr.2013.25

M3 - Article

VL - 84

SP - 495

EP - 515

JO - Town Planning Review

JF - Town Planning Review

SN - 0041-0020

IS - 4

ER -