TY - JOUR

T1 - The brain in business: the case for organizational cognitive neuroscience?

AU - Lee, Nick

AU - Butler, Michael J.R.

AU - Senior, Carl

N1 - This document is licensed to the public under the Creative Commons Attribution 3.0 License.

PY - 2008/8/5

Y1 - 2008/8/5

N2 - The application of cognitive neuroscientific techniques to understanding social behaviour has resulted in many discoveries. Yet advocates of the ‘social cognitive neuroscience’ approach maintain that it suffers from a number of limitations. The most notable of these is its distance from any form of real-world applicabity. One solution to this limitation is ‘Organisational Cognitive Neuroscience’ – the study of the cognitive neuroscience of human behaviour in, and in response to, organizations. Given that all of us will spend most of our lives in some sort of work related organisation, organisational cognitive neuroscience allows us to examine the cognitive underpinnings of social behaviour that occurs in what may be our most natural ecology. Here we provide a brief overview of this approach, a definition and also some possible questions that the new approach would be best suited to address.

AB - The application of cognitive neuroscientific techniques to understanding social behaviour has resulted in many discoveries. Yet advocates of the ‘social cognitive neuroscience’ approach maintain that it suffers from a number of limitations. The most notable of these is its distance from any form of real-world applicabity. One solution to this limitation is ‘Organisational Cognitive Neuroscience’ – the study of the cognitive neuroscience of human behaviour in, and in response to, organizations. Given that all of us will spend most of our lives in some sort of work related organisation, organisational cognitive neuroscience allows us to examine the cognitive underpinnings of social behaviour that occurs in what may be our most natural ecology. Here we provide a brief overview of this approach, a definition and also some possible questions that the new approach would be best suited to address.

KW - cognitive neuroscientific techniques

KW - social behaviour

KW - social cognitive neuroscience

KW - organisational cognitive neuroscience

KW - cognitive neuroscience

KW - human behaviour

KW - organizations

KW - natural ecology

U2 - 10.1038/npre.2008.2159.1

DO - 10.1038/npre.2008.2159.1

M3 - Article

VL - online

JO - Nature Precedings

JF - Nature Precedings

SN - 1756-0357

ER -