TY - JOUR

T1 - The moderating role of national cultural values in smoking cessation

AU - Hassan, L.M.

AU - Shiu, E.M.

PY - 2015/3/20

Y1 - 2015/3/20

N2 - Psychological ownership is an under researched concept in marketing and compulsive consumption. Research in marketing treats psychological ownership as a uni-dimensional construct yet the concept of psychological ownership is more complex. This research draws on the psychological ownership dimensions of self-efficacy and self-accountability to examine how these dimensions jointly explain smokers' quit intentions. A separate contribution lies in understanding the role of culture in smoking cessation. The authors use data across 25 European countries to examine the moderating influence of cultural value dimensions (autonomy/embeddedness, egalitarianism/hierarchy, harmony/mastery) on the relationship between the psychological ownership dimensions and quit intentions. Findings from this research show that psychological ownership plays a more important role in facilitating smoking cessation for smokers in autonomy, egalitarian, and harmony cultures. Given that culture explains cross-country variation in the psychological process of smoking cessation, national policy makers need to take culture into account when devising tobacco control policies.

AB - Psychological ownership is an under researched concept in marketing and compulsive consumption. Research in marketing treats psychological ownership as a uni-dimensional construct yet the concept of psychological ownership is more complex. This research draws on the psychological ownership dimensions of self-efficacy and self-accountability to examine how these dimensions jointly explain smokers' quit intentions. A separate contribution lies in understanding the role of culture in smoking cessation. The authors use data across 25 European countries to examine the moderating influence of cultural value dimensions (autonomy/embeddedness, egalitarianism/hierarchy, harmony/mastery) on the relationship between the psychological ownership dimensions and quit intentions. Findings from this research show that psychological ownership plays a more important role in facilitating smoking cessation for smokers in autonomy, egalitarian, and harmony cultures. Given that culture explains cross-country variation in the psychological process of smoking cessation, national policy makers need to take culture into account when devising tobacco control policies.

U2 - 10.1016/j.jbusres.2015.03.017

DO - 10.1016/j.jbusres.2015.03.017

M3 - Article

VL - 68

SP - 2173

EP - 2180

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 10

ER -