The moderating role of national cultural values in smoking cessation

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The moderating role of national cultural values in smoking cessation. / Hassan, L.M.; Shiu, E.M.
In: Journal of Business Research, Vol. 68, No. 10, 20.03.2015, p. 2173–2180.

Research output: Contribution to journalArticlepeer-review

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Hassan, LM & Shiu, EM 2015, 'The moderating role of national cultural values in smoking cessation', Journal of Business Research, vol. 68, no. 10, pp. 2173–2180. https://doi.org/10.1016/j.jbusres.2015.03.017

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Hassan LM, Shiu EM. The moderating role of national cultural values in smoking cessation. Journal of Business Research. 2015 Mar 20;68(10):2173–2180. doi: 10.1016/j.jbusres.2015.03.017

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Hassan, L.M. ; Shiu, E.M. / The moderating role of national cultural values in smoking cessation. In: Journal of Business Research. 2015 ; Vol. 68, No. 10. pp. 2173–2180.

RIS

TY - JOUR

T1 - The moderating role of national cultural values in smoking cessation

AU - Hassan, L.M.

AU - Shiu, E.M.

PY - 2015/3/20

Y1 - 2015/3/20

N2 - Psychological ownership is an under researched concept in marketing and compulsive consumption. Research in marketing treats psychological ownership as a uni-dimensional construct yet the concept of psychological ownership is more complex. This research draws on the psychological ownership dimensions of self-efficacy and self-accountability to examine how these dimensions jointly explain smokers' quit intentions. A separate contribution lies in understanding the role of culture in smoking cessation. The authors use data across 25 European countries to examine the moderating influence of cultural value dimensions (autonomy/embeddedness, egalitarianism/hierarchy, harmony/mastery) on the relationship between the psychological ownership dimensions and quit intentions. Findings from this research show that psychological ownership plays a more important role in facilitating smoking cessation for smokers in autonomy, egalitarian, and harmony cultures. Given that culture explains cross-country variation in the psychological process of smoking cessation, national policy makers need to take culture into account when devising tobacco control policies.

AB - Psychological ownership is an under researched concept in marketing and compulsive consumption. Research in marketing treats psychological ownership as a uni-dimensional construct yet the concept of psychological ownership is more complex. This research draws on the psychological ownership dimensions of self-efficacy and self-accountability to examine how these dimensions jointly explain smokers' quit intentions. A separate contribution lies in understanding the role of culture in smoking cessation. The authors use data across 25 European countries to examine the moderating influence of cultural value dimensions (autonomy/embeddedness, egalitarianism/hierarchy, harmony/mastery) on the relationship between the psychological ownership dimensions and quit intentions. Findings from this research show that psychological ownership plays a more important role in facilitating smoking cessation for smokers in autonomy, egalitarian, and harmony cultures. Given that culture explains cross-country variation in the psychological process of smoking cessation, national policy makers need to take culture into account when devising tobacco control policies.

U2 - 10.1016/j.jbusres.2015.03.017

DO - 10.1016/j.jbusres.2015.03.017

M3 - Article

VL - 68

SP - 2173

EP - 2180

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 10

ER -