The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 1027-1058 |
| Journal | Journal of Marketing Management |
| Volume | 27 |
| Issue number | 9-10 |
| DOIs | |
| Publication status | Published - 19 Apr 2011 |