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The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007. / Ashton, J.K.; Pressey, A.
In: Journal of Marketing Management, Vol. 27, No. 9-10, 19.04.2011, p. 1027-1058.

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Ashton JK, Pressey A. The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007. Journal of Marketing Management. 2011 Apr 19;27(9-10):1027-1058. doi: 10.1080/0267257X.2011.558386

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Ashton, J.K. ; Pressey, A. / The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007. In: Journal of Marketing Management. 2011 ; Vol. 27, No. 9-10. pp. 1027-1058.

RIS

TY - JOUR

T1 - The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007

AU - Ashton, J.K.

AU - Pressey, A.

PY - 2011/4/19

Y1 - 2011/4/19

U2 - 10.1080/0267257X.2011.558386

DO - 10.1080/0267257X.2011.558386

M3 - Article

VL - 27

SP - 1027

EP - 1058

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 9-10

ER -