The Usefulness of the Social Identity Approach to Social Marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Title of host publication | Ethical Approaches to Marketing: Positive Contributions to Society |
| Editors | Carolyn Strong |
| Publisher | De Gruyter Oldenbourg |
| Chapter | 2 |
| Pages | 17-38 |
| ISBN (electronic) | 9783110659566 |
| ISBN (print) | 9783110655650 |
| DOIs | |
| Publication status | Published - 23 Aug 2021 |