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The Usefulness of the Social Identity Approach to Social Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Standard Standard

The Usefulness of the Social Identity Approach to Social Marketing. / McGowan, Miriam; Hassan, Louise.
Ethical Approaches to Marketing: Positive Contributions to Society. ed. / Carolyn Strong. De Gruyter Oldenbourg, 2021. p. 17-38.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

HarvardHarvard

McGowan, M & Hassan, L 2021, The Usefulness of the Social Identity Approach to Social Marketing. in C Strong (ed.), Ethical Approaches to Marketing: Positive Contributions to Society. De Gruyter Oldenbourg, pp. 17-38. https://doi.org/10.1515/9783110659566-002

APA

McGowan, M., & Hassan, L. (2021). The Usefulness of the Social Identity Approach to Social Marketing. In C. Strong (Ed.), Ethical Approaches to Marketing: Positive Contributions to Society (pp. 17-38). De Gruyter Oldenbourg. https://doi.org/10.1515/9783110659566-002

CBE

McGowan M, Hassan L. 2021. The Usefulness of the Social Identity Approach to Social Marketing. Strong C, editor. In Ethical Approaches to Marketing: Positive Contributions to Society. De Gruyter Oldenbourg. pp. 17-38. https://doi.org/10.1515/9783110659566-002

MLA

McGowan, Miriam and Louise Hassan "The Usefulness of the Social Identity Approach to Social Marketing". Strong, Carolyn (ed.). Ethical Approaches to Marketing: Positive Contributions to Society. Chapter 2, De Gruyter Oldenbourg. 2021, 17-38. https://doi.org/10.1515/9783110659566-002

VancouverVancouver

McGowan M, Hassan L. The Usefulness of the Social Identity Approach to Social Marketing. In Strong C, editor, Ethical Approaches to Marketing: Positive Contributions to Society. De Gruyter Oldenbourg. 2021. p. 17-38 doi: https://doi.org/10.1515/9783110659566-002

Author

McGowan, Miriam ; Hassan, Louise. / The Usefulness of the Social Identity Approach to Social Marketing. Ethical Approaches to Marketing: Positive Contributions to Society. editor / Carolyn Strong. De Gruyter Oldenbourg, 2021. pp. 17-38

RIS

TY - CHAP

T1 - The Usefulness of the Social Identity Approach to Social Marketing

AU - McGowan, Miriam

AU - Hassan, Louise

PY - 2021/8/23

Y1 - 2021/8/23

U2 - https://doi.org/10.1515/9783110659566-002

DO - https://doi.org/10.1515/9783110659566-002

M3 - Chapter

SN - 9783110655650

SP - 17

EP - 38

BT - Ethical Approaches to Marketing: Positive Contributions to Society

A2 - Strong, Carolyn

PB - De Gruyter Oldenbourg

ER -