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Towards a strategic place brand-management model

Research output: Contribution to journal › Article › peer-review

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Towards a strategic place brand-management model. / Hanna, S.A.; Rowley, J.
In: Journal of Marketing Management, Vol. 27, No. 5-6, 30.03.2011, p. 458-476.

Research output: Contribution to journal › Article › peer-review

HarvardHarvard

Hanna, SA & Rowley, J 2011, 'Towards a strategic place brand-management model', Journal of Marketing Management, vol. 27, no. 5-6, pp. 458-476. https://doi.org/10.1080/02672571003683797

APA

Hanna, S. A., & Rowley, J. (2011). Towards a strategic place brand-management model. Journal of Marketing Management, 27(5-6), 458-476. https://doi.org/10.1080/02672571003683797

CBE

Hanna SA, Rowley J. 2011. Towards a strategic place brand-management model. Journal of Marketing Management. 27(5-6):458-476. https://doi.org/10.1080/02672571003683797

MLA

Hanna, S.A. and J. Rowley. "Towards a strategic place brand-management model". Journal of Marketing Management. 2011, 27(5-6). 458-476. https://doi.org/10.1080/02672571003683797

VancouverVancouver

Hanna SA, Rowley J. Towards a strategic place brand-management model. Journal of Marketing Management. 2011 Mar 30;27(5-6):458-476. doi: 10.1080/02672571003683797

Author

Hanna, S.A. ; Rowley, J. / Towards a strategic place brand-management model. In: Journal of Marketing Management. 2011 ; Vol. 27, No. 5-6. pp. 458-476.

RIS

TY - JOUR

T1 - Towards a strategic place brand-management model

AU - Hanna, S.A.

AU - Rowley, J.

PY - 2011/3/30

Y1 - 2011/3/30

U2 - 10.1080/02672571003683797

DO - 10.1080/02672571003683797

M3 - Article

VL - 27

SP - 458

EP - 476

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 5-6

ER -