Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.
Research output: Contribution to conference › Paper
| Original language | English |
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| Publication status | Published - 1 Jan 2011 |
| Event | ICAART 2011, 28-30 January 2011, Rome, Italy. - Duration: 3 Jan 0001 → … |
Conference
| Conference | ICAART 2011, 28-30 January 2011, Rome, Italy. |
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| Period | 3/01/01 → … |