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Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.

Research output: Contribution to conference › Paper

Standard Standard

Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions. / Qureshi, I.Z.; Khammash, M.; Nikolopoulos, K.
2011. Paper presented at ICAART 2011, 28-30 January 2011, Rome, Italy..

Research output: Contribution to conference › Paper

HarvardHarvard

Qureshi, IZ, Khammash, M & Nikolopoulos, K 2011, 'Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.', Paper presented at ICAART 2011, 28-30 January 2011, Rome, Italy., 3/01/01.

APA

Qureshi, I. Z., Khammash, M., & Nikolopoulos, K. (2011). Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.. Paper presented at ICAART 2011, 28-30 January 2011, Rome, Italy..

CBE

Qureshi IZ, Khammash M, Nikolopoulos K. 2011. Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions. Paper presented at ICAART 2011, 28-30 January 2011, Rome, Italy..

MLA

Qureshi, I.Z., M. Khammash and K. Nikolopoulos Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.. ICAART 2011, 28-30 January 2011, Rome, Italy., 03 Jan 0001, Paper, 2011.

VancouverVancouver

Qureshi IZ, Khammash M, Nikolopoulos K. Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.. 2011. Paper presented at ICAART 2011, 28-30 January 2011, Rome, Italy..

Author

Qureshi, I.Z. ; Khammash, M. ; Nikolopoulos, K. / Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions. Paper presented at ICAART 2011, 28-30 January 2011, Rome, Italy..

RIS

TY - CONF

T1 - Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.

AU - Qureshi, I.Z.

AU - Khammash, M.

AU - Nikolopoulos, K.

PY - 2011/1/1

Y1 - 2011/1/1

M3 - Paper

T2 - ICAART 2011, 28-30 January 2011, Rome, Italy.

Y2 - 3 January 0001

ER -