Why do people read reviews posted on consumer-opinion portals?

Research output: Contribution to journalArticle

Electronic versions

  • J. Burton
  • M. Khammash
Original languageEnglish
Pages (from-to)230-255
JournalJournal of Marketing Management
Volume26
Issue number3-4
DOIs
Publication statusPublished - 1 Mar 2010
View graph of relations