Why do people read reviews posted on consumer-opinion portals?
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 230-255 |
| Journal | Journal of Marketing Management |
| Volume | 26 |
| Issue number | 3-4 |
| DOIs | |
| Publication status | Published - 1 Mar 2010 |