Ysgol Busnes Bangor
- Cyhoeddwyd
Alternative Methods for a Forward-Looking Assessment of Potential GDP Growth.
Wang, Q., Schrimpf, A., Wang, Q. W., Hauptmeier, S. (gol.), Heinemann, F. (gol.), Kappler, M. (gol.) & Kraus, M. (gol.), 1 Ion 2009, Projecting Potential Output: Methods and Problems.. 2009 gol. Springer, t. 141-160Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, G., Shiu, E. & Hassan, L. M., Medi 2012, Yn: Journal of Product Brand Management. 21, 5, t. 328-340 13 t.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures
Walsh, G., Shiu, E., Schaarschmidt, M. & Hassan, L., Rhag 2022, Yn: Psychology and Marketing. 39, 12, t. 2361-2383Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Fear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development
Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Rhag 2019, Yn: Information Systems Frontiers. 21, 6, t. 1251-1264Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, G., Shiu, E. M. & Hassan, L. M., Maw 2014, Yn: Journal of Business Research. 67, 3, t. 260-267Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.
Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Gorff 2011, Yn: Journal of Business Research. 64, 7, t. 737-744Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
The customer-based corporate reputation scale: Replication and short form
Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Hyd 2009, Yn: Journal of Business Research. 62, 10, t. 924-930Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Ion 2010, Yn: European Journal of Marketing. 44, 7/8, t. 1140-1164Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis
Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Maw 2014, Yn: Journal of International Marketing. 22, 1, t. 77-98Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Unbundling the effect of political instability on income redistribution
Vu, T. V., Rhag 2022, Yn: European Journal of Political Economy. 75, 102189.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid