1. Adroddiad Comisiwn › Ymchwil › Heb ei adolygu gan gymheiriaid
2. Cyhoeddwyd

   Review of tobacco control action plan and delivery plans

   Parry, S., Shiu, E. & Doyle, C., 24 Mai 2022, Welsh Government. 58 t.

   Allbwn ymchwil: Llyfr/Adroddiad › Adroddiad Comisiwn

3. Papur › Ymchwil › Heb ei adolygu gan gymheiriaid
4. Cyhoeddwyd

   "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

   Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

5. Cyhoeddwyd

   Critical Success Factors of SMEs in the Software Sector.

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2009.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

6. Cyhoeddwyd

   Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.

   Parry, S. & Kupiec-Teahan, B., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

7. Cyhoeddwyd

   Indigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.

   Edwards, R., Jones, R. & Parry, S., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

8. Cyhoeddwyd

   Marketing in software SMEs: A comparative case study.

   Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

9. Cyhoeddwyd

   Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

   Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Ion 2011.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

10. Cyhoeddwyd

    Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

    Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Ion 2009.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

11. Cyhoeddwyd

    Relationship Marketing in SME technology firms: a case study approach.

    Parry, S. & Kupiec-Teahan, B., 1 Ion 2009.

    Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

12. Pennod › Ymchwil › Heb ei adolygu gan gymheiriaid
13. Cyhoeddwyd

    Perswadio a Hyrwyddo

    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (gol.). Pontypridd: Prifysgol De Cymru, t. 274-296

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod

14. Erthygl › Ymchwil › Adolygwyd gan gymheiriaid
15. Cyhoeddwyd

    Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

    Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: Journal of Consumer Behaviour. 15, 1, t. 72-86

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

16. Cyhoeddwyd

    Business support for new technology-based firms: a study of entrepreneurs in north Wales

    Jones, R. & Parry, S., 1 Tach 2011, Yn: International Journal of Entrepreneurial Behavior and Research. 17, 6, t. 645 - 662

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

17. Cyhoeddwyd

    Customer-perceived value in business-to-business relationships: A study of software customers

    Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Gorff 2012, Yn: Journal of Marketing Management. 28, 7-8, t. 887-911

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

18. Cyhoeddwyd

    Exploring marketing and relationships in software SMEs: A mixed methods approach

    Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Ion 2011, Yn: Management Research Review. 35, 1, t. 52 - 68

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

19. Cyhoeddwyd

    Exploring responses to differing message content of pictorial alcohol warning labels

    Hassan, L., Parry, S. & Shiu, E., Tach 2022, Yn: International Journal of Consumer Studies. 46, 6, t. 2200-2219

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

20. E-gyhoeddi cyn argraffu

    Let there be a “We”: Introducing an Ethics of Collective Academic Care

    Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 23 Maw 2023, (E-gyhoeddi cyn argraffu) Yn: European Journal of Marketing.

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

21. Cyhoeddwyd

    Linking relationship marketing to social embeddedness in a rural bilingual context

    Parry, S. & Westhead, P., 30 Meh 2017, Yn: Journal of Small Business and Enterprise Development. 24, 2, t. 261-277

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

22. Cyhoeddwyd

    Marketing for survival: a comparative case study of SME software firms

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2012, Yn: Journal of Small Business and Enterprise Development. 19, 4, t. 712-728

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

23. Cyhoeddwyd

    The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

    Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: British Journal of Management. 26, 2, t. 255-272

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

24. Cyhoeddwyd

    The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Maw 2015, Yn: Journal of Business Research. 68, 3, t. 534-541

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

25. Cyhoeddwyd

    Uncertainty in ethical consumer choice: a conceptual model

    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, Yn: Journal of Consumer Behaviour. 12, 3

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

26. Cyhoeddwyd

    Understanding the relationship between smoking and place across multiple places through the lens of place attachment

    Parry, S. & Hassan, L., Ebr 2019, Yn: Journal of Environmental Psychology. 62, April, t. 115-123

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

27. Cyhoeddwyd

    ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

    Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Maw 2013, Yn: Journal of Consumer Behaviour. 12, 2, t. 112-121

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid