Dr Sonya Hanna
Darlithydd mewn Marchnata
Aelodaeth
Contact info
Email: s.hanna@bangor.ac.uk
Telephone: 01248 38 8077
Location: Room 1.14, Hen Goleg
- Cyhoeddwyd
Do Places have a Personality? A perspective from Place Branding
Hanna, S. & Rowley, J., Awst 2016, Strategic Place Branding Methodologies and Theory for Tourist Attraction. Bayraktar, A. & Uslay, C. (gol.). IGI Global, t. 21-40Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid
- Cyhoeddwyd
Place Brand Practitioners' Perspectives on the Management of Brand Experience
Hanna, S. A., Hanna, S. & Rowley, J., 5 Gorff 2012, t. Paper 018.Allbwn ymchwil: Cyfraniad at gynhadledd › Papur
- Cyhoeddwyd
Brand architecture in place branding
Hanna, S. A., Hanna, S. & Rowley, J., 15 Chwef 2013, t. Session F3.Allbwn ymchwil: Cyfraniad at gynhadledd › Papur
- Cyhoeddwyd
The Projected Destination Brand Personalities of European Capital Cities and their Positioning
Hanna, S. & Rowley, J., Awst 2019, Yn: Journal of Marketing Management. 35, 11-12, t. 1135-1158 47 t.Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Using card-based games to enhance the value of semistructured interviews
Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Chwef 2012, Yn: International Journal of Market Research. 54, 1, t. 93-110Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Towards a strategic place brand-management model
Hanna, S. A. & Rowley, J., 30 Maw 2011, Yn: Journal of Marketing Management. 27, 5-6, t. 458-476Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
A Practitioner-Led Strategic Place Brand-Management Model
Hanna, S. A. & Rowley, J., 18 Meh 2013, Yn: Journal of Marketing Management. 29, 15-16, t. 1782-1815Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Rethinking Strategic Place Branding in the Digital Age
Hanna, S. A. & Rowley, J., 31 Rhag 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, t. 85-100Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
- Cyhoeddwyd
Place and Destination Branding: a review and conceptual mapping of the domain
Hanna, S., Rowley, J. & Keegan, B., Meh 2021, Yn: European Management Review. 18, 2, t. 105-117Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
- Cyhoeddwyd
Co-creation of place brands?
Hanna, S. & Rowley, J., Ebr 2021, A Research Agenda for Place Branding. Medway, D., Warnaby, G. & Byrom, J. (gol.). Edward Elgar, t. 201-214 (Elgar Research Agendas).Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod › adolygiad gan gymheiriaid