Customer-perceived value in business-to-business relationships: A study of software customers

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

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Customer-perceived value in business-to-business relationships: A study of software customers. / Parry, S.; Rowley, J.; Jones, R. et al.
Yn: Journal of Marketing Management, Cyfrol 28, Rhif 7-8, 01.07.2012, t. 887-911.

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

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Parry S, Rowley J, Jones R, Kupiec-Teahan B. Customer-perceived value in business-to-business relationships: A study of software customers. Journal of Marketing Management. 2012 Gor 1;28(7-8):887-911. doi: 10.1080/0267257X.2012.698637, 10.1080/0267257X.2012.698637

Author

Parry, S. ; Rowley, J. ; Jones, R. et al. / Customer-perceived value in business-to-business relationships: A study of software customers. Yn: Journal of Marketing Management. 2012 ; Cyfrol 28, Rhif 7-8. tt. 887-911.

RIS

TY - JOUR

T1 - Customer-perceived value in business-to-business relationships: A study of software customers

AU - Parry, S.

AU - Rowley, J.

AU - Jones, R.

AU - Kupiec-Teahan, B.

PY - 2012/7/1

Y1 - 2012/7/1

U2 - 10.1080/0267257X.2012.698637

DO - 10.1080/0267257X.2012.698637

M3 - Article

VL - 28

SP - 887

EP - 911

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 7-8

ER -