Exploring marketing and relationships in software SMEs

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

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Exploring marketing and relationships in software SMEs. / Parry, Sara; Kupiec‐Teahan, Beata; Rowley, Jennifer.
Yn: Management Research Review, Cyfrol 35, Rhif 1, 01.01.2012, t. 52-68.

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

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Parry, S, Kupiec‐Teahan, B & Rowley, J 2012, 'Exploring marketing and relationships in software SMEs', Management Research Review, cyfrol. 35, rhif 1, tt. 52-68. https://doi.org/10.1108/01409171211190805

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Parry S, Kupiec‐Teahan B, Rowley J. Exploring marketing and relationships in software SMEs. Management Research Review. 2012 Ion 1;35(1):52-68. doi: 10.1108/01409171211190805

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Parry, Sara ; Kupiec‐Teahan, Beata ; Rowley, Jennifer. / Exploring marketing and relationships in software SMEs. Yn: Management Research Review. 2012 ; Cyfrol 35, Rhif 1. tt. 52-68.

RIS

TY - JOUR

T1 - Exploring marketing and relationships in software SMEs

AU - Parry, Sara

AU - Kupiec‐Teahan, Beata

AU - Rowley, Jennifer

PY - 2012/1/1

Y1 - 2012/1/1

U2 - 10.1108/01409171211190805

DO - 10.1108/01409171211190805

M3 - Article

VL - 35

SP - 52

EP - 68

JO - Management Research Review

JF - Management Research Review

SN - 2040-8269

IS - 1

ER -