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Exploring marketing and relationships in software SMEs

Research output: Contribution to journal › Article › peer-review

Standard Standard

Exploring marketing and relationships in software SMEs. / Parry, Sara; Kupiec‐Teahan, Beata; Rowley, Jennifer.
In: Management Research Review, Vol. 35, No. 1, 01.01.2012, p. 52-68.

Research output: Contribution to journal › Article › peer-review

HarvardHarvard

Parry, S, Kupiec‐Teahan, B & Rowley, J 2012, 'Exploring marketing and relationships in software SMEs', Management Research Review, vol. 35, no. 1, pp. 52-68. https://doi.org/10.1108/01409171211190805

APA

Parry, S., Kupiec‐Teahan, B., & Rowley, J. (2012). Exploring marketing and relationships in software SMEs. Management Research Review, 35(1), 52-68. https://doi.org/10.1108/01409171211190805

CBE

Parry S, Kupiec‐Teahan B, Rowley J. 2012. Exploring marketing and relationships in software SMEs. Management Research Review. 35(1):52-68. https://doi.org/10.1108/01409171211190805

MLA

Parry, Sara, Beata Kupiec‐Teahan and Jennifer Rowley. "Exploring marketing and relationships in software SMEs". Management Research Review. 2012, 35(1). 52-68. https://doi.org/10.1108/01409171211190805

VancouverVancouver

Parry S, Kupiec‐Teahan B, Rowley J. Exploring marketing and relationships in software SMEs. Management Research Review. 2012 Jan 1;35(1):52-68. doi: 10.1108/01409171211190805

Author

Parry, Sara ; Kupiec‐Teahan, Beata ; Rowley, Jennifer. / Exploring marketing and relationships in software SMEs. In: Management Research Review. 2012 ; Vol. 35, No. 1. pp. 52-68.

RIS

TY - JOUR

T1 - Exploring marketing and relationships in software SMEs

AU - Parry, Sara

AU - Kupiec‐Teahan, Beata

AU - Rowley, Jennifer

PY - 2012/1/1

Y1 - 2012/1/1

U2 - 10.1108/01409171211190805

DO - 10.1108/01409171211190805

M3 - Article

VL - 35

SP - 52

EP - 68

JO - Management Research Review

JF - Management Research Review

SN - 2040-8269

IS - 1

ER -