Exploring marketing and relationships in software SMEs: A mixed methods approach
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
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Exploring marketing and relationships in software SMEs: A mixed methods approach. / Parry, S.; Kupiec-Teahan, B.; Rowley, J.
Yn: Management Research Review, Cyfrol 35, Rhif 1, 01.01.2011, t. 52 - 68.
Yn: Management Research Review, Cyfrol 35, Rhif 1, 01.01.2011, t. 52 - 68.
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
HarvardHarvard
Parry, S, Kupiec-Teahan, B & Rowley, J 2011, 'Exploring marketing and relationships in software SMEs: A mixed methods approach', Management Research Review, cyfrol. 35, rhif 1, tt. 52 - 68. https://doi.org/10.1108/01409171211190805
APA
Parry, S., Kupiec-Teahan, B., & Rowley, J. (2011). Exploring marketing and relationships in software SMEs: A mixed methods approach. Management Research Review, 35(1), 52 - 68. https://doi.org/10.1108/01409171211190805
CBE
Parry S, Kupiec-Teahan B, Rowley J. 2011. Exploring marketing and relationships in software SMEs: A mixed methods approach. Management Research Review. 35(1):52 - 68. https://doi.org/10.1108/01409171211190805
MLA
Parry, S., B. Kupiec-Teahan a J. Rowley. "Exploring marketing and relationships in software SMEs: A mixed methods approach". Management Research Review. 2011, 35(1). 52 - 68. https://doi.org/10.1108/01409171211190805
VancouverVancouver
Parry S, Kupiec-Teahan B, Rowley J. Exploring marketing and relationships in software SMEs: A mixed methods approach. Management Research Review. 2011 Ion 1;35(1):52 - 68. doi: 10.1108/01409171211190805
Author
RIS
TY - JOUR
T1 - Exploring marketing and relationships in software SMEs: A mixed methods approach
AU - Parry, S.
AU - Kupiec-Teahan, B.
AU - Rowley, J.
PY - 2011/1/1
Y1 - 2011/1/1
U2 - 10.1108/01409171211190805
DO - 10.1108/01409171211190805
M3 - Article
VL - 35
SP - 52
EP - 68
JO - Management Research Review
JF - Management Research Review
SN - 2040-8269
IS - 1
ER -