Exploring marketing and relationships in software SMEs: A mixed methods approach
Research output: Contribution to journal › Article › peer-review
Standard Standard
Exploring marketing and relationships in software SMEs: A mixed methods approach. / Parry, S.; Kupiec-Teahan, B.; Rowley, J.
In: Management Research Review, Vol. 35, No. 1, 01.01.2011, p. 52 - 68.
In: Management Research Review, Vol. 35, No. 1, 01.01.2011, p. 52 - 68.
Research output: Contribution to journal › Article › peer-review
HarvardHarvard
Parry, S, Kupiec-Teahan, B & Rowley, J 2011, 'Exploring marketing and relationships in software SMEs: A mixed methods approach', Management Research Review, vol. 35, no. 1, pp. 52 - 68. https://doi.org/10.1108/01409171211190805
APA
Parry, S., Kupiec-Teahan, B., & Rowley, J. (2011). Exploring marketing and relationships in software SMEs: A mixed methods approach. Management Research Review, 35(1), 52 - 68. https://doi.org/10.1108/01409171211190805
CBE
Parry S, Kupiec-Teahan B, Rowley J. 2011. Exploring marketing and relationships in software SMEs: A mixed methods approach. Management Research Review. 35(1):52 - 68. https://doi.org/10.1108/01409171211190805
MLA
Parry, S., B. Kupiec-Teahan and J. Rowley. "Exploring marketing and relationships in software SMEs: A mixed methods approach". Management Research Review. 2011, 35(1). 52 - 68. https://doi.org/10.1108/01409171211190805
VancouverVancouver
Parry S, Kupiec-Teahan B, Rowley J. Exploring marketing and relationships in software SMEs: A mixed methods approach. Management Research Review. 2011 Jan 1;35(1):52 - 68. doi: 10.1108/01409171211190805
Author
RIS
TY - JOUR
T1 - Exploring marketing and relationships in software SMEs: A mixed methods approach
AU - Parry, S.
AU - Kupiec-Teahan, B.
AU - Rowley, J.
PY - 2011/1/1
Y1 - 2011/1/1
U2 - 10.1108/01409171211190805
DO - 10.1108/01409171211190805
M3 - Article
VL - 35
SP - 52
EP - 68
JO - Management Research Review
JF - Management Research Review
SN - 2040-8269
IS - 1
ER -