How branding can show people’s love for a place and also help to highlight local challenges
Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol › Erthygl
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Dolenni
- https://theconversation.com/how-branding-can-show-peoples-love-for-a-place-and-also-help-to-highlight-local-challenges-186583
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The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.
Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.
Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.
Allweddeiriau
| Iaith wreiddiol | Saesneg |
|---|---|
| Cyfnodolyn | The Conversation |
| Statws | Cyhoeddwyd - 29 Maw 2023 |
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