How branding can show people’s love for a place and also help to highlight local challenges
Research output: Contribution to specialist publication › Article
Electronic versions
Links
- https://theconversation.com/how-branding-can-show-peoples-love-for-a-place-and-also-help-to-highlight-local-challenges-186583
Final published version
Licence: CC BY-ND Show licence
The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.
Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.
Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.
Keywords
- Place identity, Place branding
| Original language | English |
|---|---|
| Journal | The Conversation |
| Publication status | Published - 29 Mar 2023 |
Research outputs (5)
- Published
Linguistic expression of place appreciation in English and Welsh: A case study in North Wales
Research output: Contribution to journal › Article › peer-review
- Published
What spatial environments mean
Research output: Contribution to journal › Article › peer-review
- Published
Towards a model of the Place Brand Web
Research output: Contribution to journal › Article › peer-review