The Significance of AdTech: Programmatic Platforms, Identity and Moments
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
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The Significance of AdTech: Programmatic Platforms, Identity and Moments. / McStay, Andrew.
The Advertising Handbook. gol. / Jonathan Hardy; Helen Powell; Iain Macrury. 4th. gol. Routledge, 2018. t. 88-101.
The Advertising Handbook. gol. / Jonathan Hardy; Helen Powell; Iain Macrury. 4th. gol. Routledge, 2018. t. 88-101.
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
HarvardHarvard
McStay, A 2018, The Significance of AdTech: Programmatic Platforms, Identity and Moments. yn J Hardy, H Powell & I Macrury (gol.), The Advertising Handbook. 4th gol., Routledge, tt. 88-101.
APA
McStay, A. (2018). The Significance of AdTech: Programmatic Platforms, Identity and Moments. Yn J. Hardy, H. Powell, & I. Macrury (Gol.), The Advertising Handbook (4th gol., tt. 88-101). Routledge.
CBE
McStay A. 2018. The Significance of AdTech: Programmatic Platforms, Identity and Moments. Hardy J, Powell H, Macrury I, golygyddion. Yn The Advertising Handbook. 4th gol. Routledge. tt. 88-101.
MLA
McStay, Andrew "The Significance of AdTech: Programmatic Platforms, Identity and Moments"., Hardy, Jonathan Powell, Helen Macrury, Iain (golygyddion). The Advertising Handbook. 4th udg., Pennod 6, Routledge. 2018, 88-101.
VancouverVancouver
McStay A. The Significance of AdTech: Programmatic Platforms, Identity and Moments. Yn Hardy J, Powell H, Macrury I, golygyddion, The Advertising Handbook. 4th gol. Routledge. 2018. t. 88-101
Author
RIS
TY - CHAP
T1 - The Significance of AdTech
T2 - Programmatic Platforms, Identity and Moments
AU - McStay, Andrew
PY - 2018/3/18
Y1 - 2018/3/18
M3 - Chapter
SN - 978-1138678835
SP - 88
EP - 101
BT - The Advertising Handbook
A2 - Hardy, Jonathan
A2 - Powell, Helen
A2 - Macrury, Iain
PB - Routledge
ER -