Research Portal

The Significance of AdTech: Programmatic Platforms, Identity and Moments

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Standard Standard

The Significance of AdTech: Programmatic Platforms, Identity and Moments. / McStay, Andrew.
The Advertising Handbook. ed. / Jonathan Hardy; Helen Powell; Iain Macrury. 4th. ed. Routledge, 2018. p. 88-101.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

HarvardHarvard

McStay, A 2018, The Significance of AdTech: Programmatic Platforms, Identity and Moments. in J Hardy, H Powell & I Macrury (eds), The Advertising Handbook. 4th edn, Routledge, pp. 88-101.

APA

McStay, A. (2018). The Significance of AdTech: Programmatic Platforms, Identity and Moments. In J. Hardy, H. Powell, & I. Macrury (Eds.), The Advertising Handbook (4th ed., pp. 88-101). Routledge.

CBE

McStay A. 2018. The Significance of AdTech: Programmatic Platforms, Identity and Moments. Hardy J, Powell H, Macrury I, editors. In The Advertising Handbook. 4th ed. Routledge. pp. 88-101.

MLA

McStay, Andrew "The Significance of AdTech: Programmatic Platforms, Identity and Moments"., Hardy, Jonathan Powell, Helen Macrury, Iain (editors). The Advertising Handbook. 4th udg., Chapter 6, Routledge. 2018, 88-101.

VancouverVancouver

McStay A. The Significance of AdTech: Programmatic Platforms, Identity and Moments. In Hardy J, Powell H, Macrury I, editors, The Advertising Handbook. 4th ed. Routledge. 2018. p. 88-101

Author

McStay, Andrew. / The Significance of AdTech : Programmatic Platforms, Identity and Moments. The Advertising Handbook. editor / Jonathan Hardy ; Helen Powell ; Iain Macrury. 4th. ed. Routledge, 2018. pp. 88-101

RIS

TY - CHAP

T1 - The Significance of AdTech

T2 - Programmatic Platforms, Identity and Moments

AU - McStay, Andrew

PY - 2018/3/18

Y1 - 2018/3/18

M3 - Chapter

SN - 978-1138678835

SP - 88

EP - 101

BT - The Advertising Handbook

A2 - Hardy, Jonathan

A2 - Powell, Helen

A2 - Macrury, Iain

PB - Routledge

ER -