Bangor Business School

  1. Published

    Customer-perceived value in business-to-business relationships: A study of software customers

    Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911

    Research output: Contribution to journalArticlepeer-review

  2. Published

    Marketing for survival: a comparative case study of SME software firms

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728

    Research output: Contribution to journalArticlepeer-review

  3. Published

    Critical Success Factors of SMEs in the Software Sector.

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.

    Research output: Contribution to conferencePaper

  4. Published

    Relationship Marketing in SME technology firms: a case study approach.

    Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.

    Research output: Contribution to conferencePaper

  5. Published

    Marketing in software SMEs: A comparative case study.

    Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  6. Published

    Review of tobacco control action plan and delivery plans

    Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.

    Research output: Book/ReportCommissioned report

  7. Published

    Understanding the relationship between smoking and place across multiple places through the lens of place attachment

    Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123

    Research output: Contribution to journalArticlepeer-review

  8. Published

    Linking relationship marketing to social embeddedness in a rural bilingual context

    Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277

    Research output: Contribution to journalArticlepeer-review

  9. Published

    Perswadio a Hyrwyddo

    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296

    Research output: Chapter in Book/Report/Conference proceedingChapter

  10. Published

    Testing for market efficiency in gambling markets: some observations and new statistical tests based on a bootstrap method.

    Paya, I. A., Peel, D., Law, D., Peirson, J. & Vaughan Williams, L. (ed.), 1 Jan 2005, Information Efficiency in Financial and Betting Markets. 2005 ed. Cambridge University Press, p. 346-365

    Research output: Chapter in Book/Report/Conference proceedingChapter