Bangor Business School
791 - 800 out of 1,207Page size: 10
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Customer-perceived value in business-to-business relationships: A study of software customers
Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911Research output: Contribution to journal › Article › peer-review
- Published
Marketing for survival: a comparative case study of SME software firms
Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728Research output: Contribution to journal › Article › peer-review
- Published
Critical Success Factors of SMEs in the Software Sector.
Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.Research output: Contribution to conference › Paper
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Relationship Marketing in SME technology firms: a case study approach.
Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.Research output: Contribution to conference › Paper
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Marketing in software SMEs: A comparative case study.
Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.Research output: Contribution to conference › Paper
- Published
Review of tobacco control action plan and delivery plans
Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.Research output: Book/Report › Commissioned report
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Understanding the relationship between smoking and place across multiple places through the lens of place attachment
Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123Research output: Contribution to journal › Article › peer-review
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Linking relationship marketing to social embeddedness in a rural bilingual context
Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277Research output: Contribution to journal › Article › peer-review
- Published
Perswadio a Hyrwyddo
Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Testing for market efficiency in gambling markets: some observations and new statistical tests based on a bootstrap method.
Paya, I. A., Peel, D., Law, D., Peirson, J. & Vaughan Williams, L. (ed.), 1 Jan 2005, Information Efficiency in Financial and Betting Markets. 2005 ed. Cambridge University Press, p. 346-365Research output: Chapter in Book/Report/Conference proceeding › Chapter