Marketing for survival: a comparative case study of SME software firms

Research output: Contribution to journalArticle

Electronic versions

  • S. Parry
  • R. Jones
  • J. Rowley
  • B. Kupiec-Teahan
Original languageEnglish
Pages (from-to)712-728
JournalJournal of Small Business and Enterprise Development
Volume19
Issue number4
DOIs
Publication statusPublished - 1 Jan 2012
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