Marketing for survival: a comparative case study of SME software firms
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 712-728 |
| Number of pages | 17 |
| Journal | Journal of Small Business and Enterprise Development |
| Volume | 19 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 26 Oct 2012 |