Marketing for survival: a comparative case study of SME software firms
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
Original language | English |
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Pages (from-to) | 712-728 |
Journal | Journal of Small Business and Enterprise Development |
Volume | 19 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Jan 2012 |