Bangor Business School

  1. Published

    ‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

    Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Mar 2013, In: Journal of Consumer Behaviour. 12, 2, p. 112-121

    Research output: Contribution to journalArticlepeer-review

  2. Published

    Marketing for survival: a comparative case study of SME software firms

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2012, In: Journal of Small Business and Enterprise Development. 19, 4, p. 712-728

    Research output: Contribution to journalArticlepeer-review

  3. Published

    Customer-perceived value in business-to-business relationships: A study of software customers

    Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 887-911

    Research output: Contribution to journalArticlepeer-review

  4. Published

    Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

    Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Jan 2009.

    Research output: Contribution to conferencePaper

  5. Published

    Understanding the relationship between smoking and place across multiple places through the lens of place attachment

    Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123

    Research output: Contribution to journalArticlepeer-review

  6. Published

    Critical Success Factors of SMEs in the Software Sector.

    Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Jan 2009.

    Research output: Contribution to conferencePaper

  7. Published

    Review of tobacco control action plan and delivery plans

    Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.

    Research output: Book/ReportCommissioned report

  8. Published

    Perswadio a Hyrwyddo

    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (ed.). Pontypridd: Prifysgol De Cymru, p. 274-296

    Research output: Chapter in Book/Report/Conference proceedingChapter

  9. Published

    Linking relationship marketing to social embeddedness in a rural bilingual context

    Parry, S. & Westhead, P., 30 Jun 2017, In: Journal of Small Business and Enterprise Development. 24, 2, p. 261-277

    Research output: Contribution to journalArticlepeer-review

  10. Published

    Relationship Marketing in SME technology firms: a case study approach.

    Parry, S. & Kupiec-Teahan, B., 1 Jan 2009.

    Research output: Contribution to conferencePaper

  11. Published

    Marketing in software SMEs: A comparative case study.

    Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  12. Published

    Customer Expectations in B2B Relationships: A study in the software industry.

    Parry, S. & Jones, R., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  13. Published

    Exploring Customer Relationships in Technology Firms: A mixed methods appraoch.

    Parry, S. & Kupiec-Teahan, B., 1 Jan 2010.

    Research output: Contribution to conferencePaper

  14. Published

    Testing for market efficiency in gambling markets: some observations and new statistical tests based on a bootstrap method.

    Paya, I. A., Peel, D., Law, D., Peirson, J. & Vaughan Williams, L. (ed.), 1 Jan 2005, Information Efficiency in Financial and Betting Markets. 2005 ed. Cambridge University Press, p. 346-365

    Research output: Chapter in Book/Report/Conference proceedingChapter

  15. Published

    A more general non-expected utility model as an explanation of gambling outcomes for individuals and markets.

    Peel, D. & Law, D., 1 Apr 2009, In: Economica. 76, 302, p. 251-263

    Research output: Contribution to journalArticlepeer-review

  16. Published

    Product bundling and a rule of thumb versus the Harville formulae: can each way bets with UK bookmakers generate abnormal returns?

    Peel, D. A., Law, D. & Cain, M., 1 Oct 2000, In: Applied Economics. 32, 13, p. 1737-1744

    Research output: Contribution to journalArticlepeer-review

  17. Published

    On skewness of return and buying more than one ticket in a lottery.

    Peel, D. A. & Law, D., 1 Jul 2009, In: Applied Economics Letters. 16, 10, p. 1029-1032

    Research output: Contribution to journalArticlepeer-review

  18. Published

    Betting on odds on Favorites as an Optimal Choice in Cumulative Prospect Theory.

    Peel, D. & Law, D., 24 Jul 2007, In: Economics Bulletin. 4, 26, p. 1-10

    Research output: Contribution to journalArticlepeer-review

  19. Published

    The Markowitz model of utility supplemented with a small degree of probability distortion as an explanation of outcomes of Allais experiments over large and small payoffs and gambling on unlikely outcomes.

    Peel, D., Zhang, J. & Law, D., 1 Jan 2008, In: Applied Economics. 40, 1, p. 17-26

    Research output: Contribution to journalArticlepeer-review

  20. Published

    Subjective Skewness of Return as an Explanation of the Optimal Choice between Gambles in Cumulative Prospect Theory

    Peel, D. & Law, D., 1 Sept 2008, In: Journal of Gambling Business and Economics. 2, 2, p. 97-107

    Research output: Contribution to journalArticlepeer-review

  21. Published

    The Markowitz model of utility supplemented with a small degree of probability distortion as an explanation of outcomes of Allais experiments over large and small payoffs and gambling on unlikely outcomes.

    Peel, D., Zhang, J., Law, D. & Peel, D. A. (ed.), 1 Jan 2009, Economics of Betting Markets. 2009 ed. Taylor and Francis

    Research output: Chapter in Book/Report/Conference proceedingChapter

  22. Published

    Further analysis of the Markowitz model of utility with a small degree of probability distortion.

    Peel, D. & Law, D., 1 Dec 2008, In: Journal of Gambling Business and Economics. 2, 3, p. 71-83

    Research output: Contribution to journalArticlepeer-review

  23. Published

    An explanation of optimal each-way bets based on non-expected utility theory.

    Peel, D. & Law, D., 1 Sept 2009, In: Journal of Gambling Business and Economics. 3, 2, p. 15-35

    Research output: Contribution to journalArticlepeer-review

  24. Published

    Centrality in Trade Networks and Investment in Security

    Pelliccia, M., Bove, V. & Elia, L., 9 Dec 2015, In: Peace Economics, Peace Science and Public Policy. 22, 1

    Research output: Contribution to journalArticlepeer-review

  25. Published

    Decentralized Defence of a (Directed) Network Structure

    Pelliccia, M., 17 Aug 2020, In: Defence and Peace Economics. 31, 6, p. 659-676 18 p.

    Research output: Contribution to journalArticlepeer-review