1. Published

   A qualitative approach to understanding audience's perceptions of creativity in online advertising.

   McStay, A., 1 Jan 2010, In: Qualitative Report. 15, 1, p. 37-58

   Research output: Contribution to journal › Article › peer-review

2. Published

   Privacy and Philosophy: New Media and Affective Protocol

   McStay, A., 14 Jun 2014, Peter Lang.

   Research output: Book/Report › Book

3. Published

   Digital Advertising (Second Edition)

   McStay, A., 14 Oct 2016, 2nd, revised ed. Palgrave. 221 p.

   Research output: Book/Report › Book › peer-review

4. Published

   Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech

   McStay, A., 10 Apr 2017, Commercial communication in the digital age – information or disinformation? . Siegert, G., Rimscha, M. B. & Grubenmann, S. (eds.). Mouton de Gruyter, p. 143-159 (Age of Access? Grundfragen der Informationsgesellschaft).

   Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

5. Published

   ‘This time with feeling?’ Assessing EU data governance implications of out of home appraisal based emotional AI

   McStay, A. & Urquhart, L., 7 Oct 2019, In: First Monday. 24, 10

   Research output: Contribution to journal › Article › peer-review

6. Published

   Privacy and the Media

   McStay, A., 6 Apr 2017, 1 ed. London: SAGE Publications Ltd. 224 p.

   Research output: Book/Report › Book › peer-review

7. Published

   Emotional AI: The Rise of Empathic Media

   McStay, A., 9 Jun 2018, SAGE Publications Ltd. 248 p.

   Research output: Book/Report › Book › peer-review

8. Published

   Emotional AI, Ethics, and Japanese Spice: Contributing Community, Wholeness, Sincerity, and Heart

   McStay, A., Dec 2021, In: Philosophy & Technology. 34, 4, p. 1781-1802

   Research output: Contribution to journal › Article › peer-review

9. Published

   Automating Empathy: Decoding Technologies that Gauge Intimate Life

   McStay, A., 22 Nov 2023, Oxford: OUP.

   Research output: Book/Report › Book › peer-review

10. Published

    Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy)

    McStay, A., 23 Nov 2016, In: Big Data and Society. 3, 2, p. 1-11 11 p.

    Research output: Contribution to journal › Article › peer-review