1. Published

   Service worker role in encouraging customer organizational citizenship behaviors

   Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Jul 2009, In: Journal of Business Research. 62, 7, p. 698–705

   Research output: Contribution to journal › Article › peer-review

2. Published

   The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

   Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272

   Research output: Contribution to journal › Article › peer-review

3. Published

   Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States

   Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.

   Research output: Contribution to journal › Article › peer-review

4. Published

   Uncertainty in ethical consumer choice: a conceptual model

   Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3

   Research output: Contribution to journal › Article › peer-review

5. Published

   Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets

   Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304

   Research output: Contribution to journal › Article › peer-review

6. Published

   A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium

   Hassan, L. & Shiu, E., 2018, In: Journal of Social Marketing. 8, 3, p. 333-352

   Research output: Contribution to journal › Review article › peer-review

7. Published

   Gender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour

   Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.

   Research output: Contribution to journal › Article › peer-review

8. Published

   A multi-country assessment of the long-term orientation scale

   Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In: International Marketing Review. 28, 1, p. 81-101

   Research output: Contribution to journal › Article › peer-review

9. Published

   No place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick

   Hassan, L. M. & Shiu, E. M., Mar 2015, In: Tobacco Control. 24, e1, p. e3-e5

   Research output: Contribution to journal › Article › peer-review

10. Published

    HELP – for a life without tobacco: a case study on demarketing across two levels

    Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.

    Research output: Contribution to journal › Article › peer-review