1. Published

   Exploring responses to differing message content of pictorial alcohol warning labels

   Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219

   Research output: Contribution to journal › Article › peer-review

2. Published

   A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium

   Hassan, L. & Shiu, E., 2018, In: Journal of Social Marketing. 8, 3, p. 333-352

   Research output: Contribution to journal › Review article › peer-review

3. Published

   Communicating Messages About Drinking

   Hassan, L. & Shiu, E., Jan 2018, In: Alcohol and Alcoholism. 53, 1, p. 1-2 2 p.

   Research output: Contribution to journal › Editorial

4. Published

   HELP – for a life without tobacco: a case study on demarketing across two levels

   Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.

   Research output: Contribution to journal › Article › peer-review

5. Published

   Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption

   Hassan, L. M., Shiu, E. & Shaw, D., Jun 2016, In: Journal of Business Ethics. 136, 2, p. 219-236

   Research output: Contribution to journal › Article › peer-review

6. Published

   Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States

   Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.

   Research output: Contribution to journal › Article › peer-review

7. Published

   Gender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour

   Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.

   Research output: Contribution to journal › Article › peer-review

8. Published

   The influence of social identity on value perceptions and intention

   McGowan, M., Hassan, L. & Shiu, E., 5 Nov 2017, In: Journal of Consumer Behaviour. 16, 3, p. 242-253

   Research output: Contribution to journal › Article › peer-review

9. Published

   Solving dissociative group effects using construal level theory

   McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237

   Research output: Contribution to journal › Article › peer-review

10. Published

    Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

    McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839

    Research output: Contribution to journal › Article › peer-review