1. Published

   A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium

   Hassan, L. & Shiu, E., 2018, In: Journal of Social Marketing. 8, 3, p. 333-352

   Research output: Contribution to journal › Review article › peer-review

2. Published

   Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets

   Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304

   Research output: Contribution to journal › Article › peer-review

3. Published

   Uncertainty in ethical consumer choice: a conceptual model

   Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3

   Research output: Contribution to journal › Article › peer-review

4. Published

   Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States

   Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.

   Research output: Contribution to journal › Article › peer-review

5. Published

   Exploring responses to differing message content of pictorial alcohol warning labels

   Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219

   Research output: Contribution to journal › Article › peer-review

6. Published

   Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

   Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86

   Research output: Contribution to journal › Article › peer-review

7. Published

   Service worker role in encouraging customer organizational citizenship behaviors

   Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Jul 2009, In: Journal of Business Research. 62, 7, p. 698–705

   Research output: Contribution to journal › Article › peer-review