Dr Sonya Hanna

Lecturer in Marketing

Contact info

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 1.14, Hen Goleg

  1. Article › Research › Peer-reviewed
  2. Published

    A Practitioner-Led Strategic Place Brand-Management Model

    Hanna, S. A. & Rowley, J., 18 Jun 2013, In : Journal of Marketing Management. 29, 15-16, p. 1782-1815

    Research output: Contribution to journalArticle

  3. Published

    Branding destinations: symbolic and narrative representations and co-branding

    Rowley, J. & Hanna, S., May 2020, In : Journal of Brand Management. 27, 3, p. 328-338 11 p.

    Research output: Contribution to journalArticle

  4. Published

    Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience

    Hanna, S. A. & Rowley, J., 24 Jun 2013, In : Town Planning Review. 84, 4, p. 495-515

    Research output: Contribution to journalArticle

  5. Published

    Practitioners views on the essence of place brand management

    Hanna, S. A., Hanna, S. & Rowley, J., 13 Jun 2012, In : Place Branding and Public Diplomacy. 8, p. 102-109

    Research output: Contribution to journalArticle

  6. Published

    Ten difficult steps towards enhancing you Place's Reputation

    Hanna, S. A., Hanna, S. & Rowley, J., 1 Jan 2012, In : Journal of Town and Country Planning.

    Research output: Contribution to journalArticle

  7. Published

    The Projected Destination Brand Personalities of European Capital Cities and their Positioning

    Hanna, S. & Rowley, J., Aug 2019, In : Journal of Marketing Management. 35, 11-12, p. 1135-1158 47 p.

    Research output: Contribution to journalArticle

  8. Published

    Towards a model of the Place Brand Web

    Hanna, S. & Rowley, J., 25 Nov 2014, In : Tourism Management. 48, June, p. 100-112

    Research output: Contribution to journalArticle

  9. Published

    Towards a strategic place brand-management model

    Hanna, S. A. & Rowley, J., 30 Mar 2011, In : Journal of Marketing Management. 27, 5-6, p. 458-476

    Research output: Contribution to journalArticle

  10. Published

    Using card-based games to enhance the value of semistructured interviews

    Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Feb 2012, In : International Journal of Market Research. 54, 1, p. 93-110

    Research output: Contribution to journalArticle

  11. Chapter › Research › Not peer-reviewed
  12. Published

    Rethinking Strategic Place Branding in the Digital Age

    Hanna, S. A. & Rowley, J., 31 Dec 2014, Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, p. 85-100

    Research output: Chapter in Book/Report/Conference proceedingChapter

  13. Chapter › Research › Peer-reviewed
  14. Published

    Do Places have a Personality? A perspective from Place Branding

    Hanna, S. & Rowley, J., Aug 2016, Strategic Place Branding Methodologies and Theory for Tourist Attraction. Bayraktar, A. & Uslay, C. (eds.). IGI Global, p. 21-40

    Research output: Chapter in Book/Report/Conference proceedingChapter

  15. Paper › Research › Not peer-reviewed
  16. Published

    A Practitioner-Led Strategic Place Brand-Management Model

    Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2011.

    Research output: Contribution to conferencePaper

  17. Published

    Brand architecture in place branding

    Hanna, S. A., Hanna, S. & Rowley, J., 15 Feb 2013, p. Session F3.

    Research output: Contribution to conferencePaper

  18. Published

    Place Brand Practitioners' Perspectives on the Management of Brand Experience

    Hanna, S. A., Hanna, S. & Rowley, J., 5 Jul 2012, p. Paper 018.

    Research output: Contribution to conferencePaper