A Practitioner-Led Strategic Place Brand-Management Model
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 1782-1815 |
| Journal | Journal of Marketing Management |
| Volume | 29 |
| Issue number | 15-16 |
| DOIs | |
| Publication status | Published - 18 Jun 2013 |
Research outputs (1)
- Published
How branding can show people’s love for a place and also help to highlight local challenges
Research output: Contribution to specialist publication › Article