Demarketing tobacco through governmental policies - the 4Ps revisited
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 269-278 |
| Journal | Journal of Business Research |
| Volume | 62 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Feb 2009 |