Demarketing tobacco through governmental policies - the 4Ps revisited

Research output: Contribution to journalArticlepeer-review

Standard Standard

Demarketing tobacco through governmental policies - the 4Ps revisited. / Shiu, E.M.; Hassan, L.M.; Walsh, G.
In: Journal of Business Research, Vol. 62, No. 2, 01.02.2009, p. 269-278.

Research output: Contribution to journalArticlepeer-review

HarvardHarvard

Shiu, EM, Hassan, LM & Walsh, G 2009, 'Demarketing tobacco through governmental policies - the 4Ps revisited', Journal of Business Research, vol. 62, no. 2, pp. 269-278. https://doi.org/10.1016/j.jbusres.2008.01.034

APA

Shiu, E. M., Hassan, L. M., & Walsh, G. (2009). Demarketing tobacco through governmental policies - the 4Ps revisited. Journal of Business Research, 62(2), 269-278. https://doi.org/10.1016/j.jbusres.2008.01.034

CBE

MLA

VancouverVancouver

Shiu EM, Hassan LM, Walsh G. Demarketing tobacco through governmental policies - the 4Ps revisited. Journal of Business Research. 2009 Feb 1;62(2):269-278. doi: 10.1016/j.jbusres.2008.01.034

Author

Shiu, E.M. ; Hassan, L.M. ; Walsh, G. / Demarketing tobacco through governmental policies - the 4Ps revisited. In: Journal of Business Research. 2009 ; Vol. 62, No. 2. pp. 269-278.

RIS

TY - JOUR

T1 - Demarketing tobacco through governmental policies - the 4Ps revisited

AU - Shiu, E.M.

AU - Hassan, L.M.

AU - Walsh, G.

PY - 2009/2/1

Y1 - 2009/2/1

U2 - 10.1016/j.jbusres.2008.01.034

DO - 10.1016/j.jbusres.2008.01.034

M3 - Article

VL - 62

SP - 269

EP - 278

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 2

ER -