Developing a formative visual feedback report for data brokering

Research output: Contribution to conferenceOtherpeer-review

We present the development of a visualisation framework, used to provide formative feedback to clients who engage with data brokering companies. Data brokers receive, clean, store and re-sell data from many clients. However the usage of the data and the brokering process can be improved at source by enhancing the client’s data creation and management processes. We propose to achieve this through providing formative feedback, as a visualisation report, to the client. Working closely with a travel agent data broker, we present a three-part framework, where we (1) evaluate data creation and provision processes of the client, (2) develop metrics for quantitative analytics on the data, (3) aggregate the analytics in a visual report.
Original languageEnglish
Publication statusPublished - 10 Aug 2018
EventIEEE Conference on Visualization : Workshop on Visual Summarization and Report Generation: Beyond Scatter-Plots and Bar-Charts (VISREG) - Berlin, Germany
Duration: 22 Oct 201826 Oct 2018


ConferenceIEEE Conference on Visualization
Abbreviated titleIEEE VIS 2018
Internet address
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