Marketing for survival: a comparative case study of SME software firms
Research output: Contribution to journal › Article › peer-review
Standard Standard
Marketing for survival: a comparative case study of SME software firms. / Parry, S.; Jones, R.; Rowley, J. et al.
In: Journal of Small Business and Enterprise Development, Vol. 19, No. 4, 01.01.2012, p. 712-728.
In: Journal of Small Business and Enterprise Development, Vol. 19, No. 4, 01.01.2012, p. 712-728.
Research output: Contribution to journal › Article › peer-review
HarvardHarvard
Parry, S, Jones, R, Rowley, J & Kupiec-Teahan, B 2012, 'Marketing for survival: a comparative case study of SME software firms', Journal of Small Business and Enterprise Development, vol. 19, no. 4, pp. 712-728. https://doi.org/10.1108/14626001211277488
APA
Parry, S., Jones, R., Rowley, J., & Kupiec-Teahan, B. (2012). Marketing for survival: a comparative case study of SME software firms. Journal of Small Business and Enterprise Development, 19(4), 712-728. https://doi.org/10.1108/14626001211277488
CBE
Parry S, Jones R, Rowley J, Kupiec-Teahan B. 2012. Marketing for survival: a comparative case study of SME software firms. Journal of Small Business and Enterprise Development. 19(4):712-728. https://doi.org/10.1108/14626001211277488
MLA
Parry, S. et al. "Marketing for survival: a comparative case study of SME software firms". Journal of Small Business and Enterprise Development. 2012, 19(4). 712-728. https://doi.org/10.1108/14626001211277488
VancouverVancouver
Parry S, Jones R, Rowley J, Kupiec-Teahan B. Marketing for survival: a comparative case study of SME software firms. Journal of Small Business and Enterprise Development. 2012 Jan 1;19(4):712-728. doi: 10.1108/14626001211277488
Author
RIS
TY - JOUR
T1 - Marketing for survival: a comparative case study of SME software firms
AU - Parry, S.
AU - Jones, R.
AU - Rowley, J.
AU - Kupiec-Teahan, B.
PY - 2012/1/1
Y1 - 2012/1/1
U2 - 10.1108/14626001211277488
DO - 10.1108/14626001211277488
M3 - Article
VL - 19
SP - 712
EP - 728
JO - Journal of Small Business and Enterprise Development
JF - Journal of Small Business and Enterprise Development
SN - 1462-6004
IS - 4
ER -