Marketing for survival: a comparative case study of SME software firms

Research output: Contribution to journal › Article › peer-review

Marketing for survival: a comparative case study of SME software firms. / Parry, S.; Jones, R.; Rowley, J. et al.
In: Journal of Small Business and Enterprise Development, Vol. 19, No. 4, 01.01.2012, p. 712-728.

Research output: Contribution to journal › Article › peer-review

Parry, S, Jones, R, Rowley, J & Kupiec-Teahan, B 2012, 'Marketing for survival: a comparative case study of SME software firms', Journal of Small Business and Enterprise Development, vol. 19, no. 4, pp. 712-728. https://doi.org/10.1108/14626001211277488

Parry, S., Jones, R., Rowley, J., & Kupiec-Teahan, B. (2012). Marketing for survival: a comparative case study of SME software firms. Journal of Small Business and Enterprise Development, 19(4), 712-728. https://doi.org/10.1108/14626001211277488

Parry S, Jones R, Rowley J, Kupiec-Teahan B. Marketing for survival: a comparative case study of SME software firms. Journal of Small Business and Enterprise Development. 2012 Jan 1;19(4):712-728. doi: 10.1108/14626001211277488

Parry, S. ; Jones, R. ; Rowley, J. et al. / Marketing for survival: a comparative case study of SME software firms. In: Journal of Small Business and Enterprise Development. 2012 ; Vol. 19, No. 4. pp. 712-728.

TY - JOUR

T1 - Marketing for survival: a comparative case study of SME software firms

AU - Parry, S.

AU - Jones, R.

AU - Rowley, J.

AU - Kupiec-Teahan, B.

PY - 2012/1/1

Y1 - 2012/1/1

U2 - 10.1108/14626001211277488

DO - 10.1108/14626001211277488

M3 - Article

VL - 19

SP - 712

EP - 728

JO - Journal of Small Business and Enterprise Development

JF - Journal of Small Business and Enterprise Development

SN - 1462-6004

IS - 4

ER -

Research Portal