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Marketing for survival: a comparative case study of SME software firms

Research output: Contribution to journal › Article › peer-review

Standard Standard

Marketing for survival: a comparative case study of SME software firms. / Parry, Sara; Jones, Rosalind; Rowley, Jenny et al.
In: Journal of Small Business and Enterprise Development, Vol. 19, No. 4, 26.10.2012, p. 712-728.

Research output: Contribution to journal › Article › peer-review

HarvardHarvard

Parry, S, Jones, R, Rowley, J & Kupiec‐Teahan, B 2012, 'Marketing for survival: a comparative case study of SME software firms', Journal of Small Business and Enterprise Development, vol. 19, no. 4, pp. 712-728. https://doi.org/10.1108/14626001211277488, https://doi.org/10.1108/14626001211277488

APA

Parry, S., Jones, R., Rowley, J., & Kupiec‐Teahan, B. (2012). Marketing for survival: a comparative case study of SME software firms. Journal of Small Business and Enterprise Development, 19(4), 712-728. https://doi.org/10.1108/14626001211277488, https://doi.org/10.1108/14626001211277488

CBE

Parry S, Jones R, Rowley J, Kupiec‐Teahan B. 2012. Marketing for survival: a comparative case study of SME software firms. Journal of Small Business and Enterprise Development. 19(4):712-728. https://doi.org/10.1108/14626001211277488, https://doi.org/10.1108/14626001211277488

MLA

Parry, Sara et al. "Marketing for survival: a comparative case study of SME software firms". Journal of Small Business and Enterprise Development. 2012, 19(4). 712-728. https://doi.org/10.1108/14626001211277488, https://doi.org/10.1108/14626001211277488

VancouverVancouver

Parry S, Jones R, Rowley J, Kupiec‐Teahan B. Marketing for survival: a comparative case study of SME software firms. Journal of Small Business and Enterprise Development. 2012 Oct 26;19(4):712-728. doi: 10.1108/14626001211277488, 10.1108/14626001211277488

Author

Parry, Sara ; Jones, Rosalind ; Rowley, Jenny et al. / Marketing for survival: a comparative case study of SME software firms. In: Journal of Small Business and Enterprise Development. 2012 ; Vol. 19, No. 4. pp. 712-728.

RIS

TY - JOUR

T1 - Marketing for survival: a comparative case study of SME software firms

AU - Parry, Sara

AU - Jones, Rosalind

AU - Rowley, Jenny

AU - Kupiec‐Teahan, Beata

PY - 2012/10/26

Y1 - 2012/10/26

U2 - 10.1108/14626001211277488

DO - 10.1108/14626001211277488

M3 - Article

VL - 19

SP - 712

EP - 728

JO - Journal of Small Business and Enterprise Development

JF - Journal of Small Business and Enterprise Development

SN - 1462-6004

IS - 4

ER -