Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK
Research output: Contribution to conference › Paper
| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2011 |
| Event | 40th EMAC
conference - Duration: 3 Jan 0001 → … |
Conference
| Conference | 40th EMAC conference |
|---|---|
| Period | 3/01/01 → … |