Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

Research output: Contribution to conference › Paper

Standard Standard

Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK. / Griffiths, G.; Westmoreland, P.; Khammash, M. et al.
2011. Paper presented at 40th EMAC conference.

Research output: Contribution to conference › Paper

HarvardHarvard

Griffiths, G, Westmoreland, P, Khammash, M & Parry, S 2011, 'Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK', Paper presented at 40th EMAC conference, 3/01/01.

APA

Griffiths, G., Westmoreland, P., Khammash, M., & Parry, S. (2011). Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK. Paper presented at 40th EMAC conference.

CBE

Griffiths G, Westmoreland P, Khammash M, Parry S. 2011. Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK. Paper presented at 40th EMAC conference.

MLA

Griffiths, G. et al. Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK. 40th EMAC conference, 03 Jan 0001, Paper, 2011.

VancouverVancouver

Griffiths G, Westmoreland P, Khammash M, Parry S. Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK. 2011. Paper presented at 40th EMAC conference.

Author

Griffiths, G. ; Westmoreland, P. ; Khammash, M. et al. / Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK. Paper presented at 40th EMAC conference.

RIS

TY - CONF

T1 - Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

AU - Griffiths, G.

AU - Westmoreland, P.

AU - Khammash, M.

AU - Parry, S.

PY - 2011/1/1

Y1 - 2011/1/1

M3 - Paper

T2 - 40th EMAC conference

Y2 - 3 January 0001

ER -