Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Standard Standard
Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech. / McStay, Andrew.
Commercial communication in the digital age – information or disinformation? . ed. / Gabriele Siegert; M. Bjorn Rimscha; Stephanie Grubenmann. Mouton de Gruyter, 2017. p. 143-159 (Age of Access? Grundfragen der Informationsgesellschaft).
Commercial communication in the digital age – information or disinformation? . ed. / Gabriele Siegert; M. Bjorn Rimscha; Stephanie Grubenmann. Mouton de Gruyter, 2017. p. 143-159 (Age of Access? Grundfragen der Informationsgesellschaft).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
HarvardHarvard
McStay, A 2017, Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech. in G Siegert, MB Rimscha & S Grubenmann (eds), Commercial communication in the digital age – information or disinformation? . Age of Access? Grundfragen der Informationsgesellschaft, Mouton de Gruyter, pp. 143-159.
APA
McStay, A. (2017). Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech. In G. Siegert, M. B. Rimscha, & S. Grubenmann (Eds.), Commercial communication in the digital age – information or disinformation? (pp. 143-159). (Age of Access? Grundfragen der Informationsgesellschaft). Mouton de Gruyter.
CBE
McStay A. 2017. Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech. Siegert G, Rimscha MB, Grubenmann S, editors. In Commercial communication in the digital age – information or disinformation? . Mouton de Gruyter. pp. 143-159. (Age of Access? Grundfragen der Informationsgesellschaft).
MLA
McStay, Andrew "Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech"., Siegert, Gabriele Rimscha, M. Bjorn Grubenmann, Stephanie (editors). Commercial communication in the digital age – information or disinformation? . Age of Access? Grundfragen der Informationsgesellschaft. Mouton de Gruyter. 2017, 143-159.
VancouverVancouver
McStay A. Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech. In Siegert G, Rimscha MB, Grubenmann S, editors, Commercial communication in the digital age – information or disinformation? . Mouton de Gruyter. 2017. p. 143-159. (Age of Access? Grundfragen der Informationsgesellschaft).
Author
RIS
TY - CHAP
T1 - Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
AU - McStay, Andrew
PY - 2017/4/10
Y1 - 2017/4/10
M3 - Chapter
SN - 9783110416503
T3 - Age of Access? Grundfragen der Informationsgesellschaft
SP - 143
EP - 159
BT - Commercial communication in the digital age – information or disinformation?
A2 - Siegert, Gabriele
A2 - Rimscha, M. Bjorn
A2 - Grubenmann, Stephanie
PB - Mouton de Gruyter
ER -