Replicating, validating, and reducing the length of the consumer perceived value scale

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Replicating, validating, and reducing the length of the consumer perceived value scale. / Walsh, G.; Shiu, E.M.; Hassan, L.M.
In: Journal of Business Research, Vol. 67, No. 3, 03.2014, p. 260-267.

Research output: Contribution to journalArticlepeer-review

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Walsh G, Shiu EM, Hassan LM. Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research. 2014 Mar;67(3):260-267. Epub 2013 May 31. doi: 10.1016/j.jbusres.2013.05.012

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Walsh, G. ; Shiu, E.M. ; Hassan, L.M. / Replicating, validating, and reducing the length of the consumer perceived value scale. In: Journal of Business Research. 2014 ; Vol. 67, No. 3. pp. 260-267.

RIS

TY - JOUR

T1 - Replicating, validating, and reducing the length of the consumer perceived value scale

AU - Walsh, G.

AU - Shiu, E.M.

AU - Hassan, L.M.

PY - 2014/3

Y1 - 2014/3

N2 - This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.

AB - This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.

U2 - 10.1016/j.jbusres.2013.05.012

DO - 10.1016/j.jbusres.2013.05.012

M3 - Article

VL - 67

SP - 260

EP - 267

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 3

ER -