Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 1140-1164 |
| Journal | European Journal of Marketing |
| Volume | 44 |
| Issue number | 7/8 |
| DOIs | |
| Publication status | Published - 1 Jan 2010 |