Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

Research output: Contribution to journal › Article › peer-review

Standard Standard

Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign. / Walsh, G.; Hassan, L.M.; Shiu, E.M. et al.
In: European Journal of Marketing, Vol. 44, No. 7/8, 01.01.2010, p. 1140-1164.

Research output: Contribution to journal › Article › peer-review

HarvardHarvard

Walsh, G, Hassan, LM, Shiu, EM, Andrews, JC & Hastings, G 2010, 'Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign', European Journal of Marketing, vol. 44, no. 7/8, pp. 1140-1164. https://doi.org/10.1108/03090561011047562

APA

Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C., & Hastings, G. (2010). Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign. European Journal of Marketing, 44(7/8), 1140-1164. https://doi.org/10.1108/03090561011047562

CBE

Walsh G, Hassan LM, Shiu EM, Andrews JC, Hastings G. 2010. Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign. European Journal of Marketing. 44(7/8):1140-1164. https://doi.org/10.1108/03090561011047562

MLA

Walsh, G. et al. "Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign". European Journal of Marketing. 2010, 44(7/8). 1140-1164. https://doi.org/10.1108/03090561011047562

VancouverVancouver

Walsh G, Hassan LM, Shiu EM, Andrews JC, Hastings G. Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign. European Journal of Marketing. 2010 Jan 1;44(7/8):1140-1164. doi: 10.1108/03090561011047562

Author

Walsh, G. ; Hassan, L.M. ; Shiu, E.M. et al. / Segmentation in social marketing : Insights from the European Union's multi-country, antismoking campaign. In: European Journal of Marketing. 2010 ; Vol. 44, No. 7/8. pp. 1140-1164.

RIS

TY - JOUR

T1 - Segmentation in social marketing

T2 - Insights from the European Union's multi-country, antismoking campaign

AU - Walsh, G.

AU - Hassan, L.M.

AU - Shiu, E.M.

AU - Andrews, J.C.

AU - Hastings, G.

PY - 2010/1/1

Y1 - 2010/1/1

U2 - 10.1108/03090561011047562

DO - 10.1108/03090561011047562

M3 - Article

VL - 44

SP - 1140

EP - 1164

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 7/8

ER -