"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.
Research output: Contribution to conference › Paper
| Original language | English |
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| Publication status | Published - 1 Jan 2010 |
| Event | Global Marketing Conference, Tokyo, Japan, 9th-12th September. - Duration: 3 Jan 0001 → … |
Conference
| Conference | Global Marketing Conference, Tokyo, Japan, 9th-12th September. |
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| Period | 3/01/01 → … |