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"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

Research output: Contribution to conference › Paper

Standard Standard

"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising. / Robinson, M.; Stern, P.; Jones, R. et al.
2010. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

Research output: Contribution to conference › Paper

HarvardHarvard

Robinson, M, Stern, P, Jones, R & Parry, S 2010, '"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.', Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September., 3/01/01.

APA

Robinson, M., Stern, P., Jones, R., & Parry, S. (2010). "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

CBE

Robinson M, Stern P, Jones R, Parry S. 2010. "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

MLA

Robinson, M. et al. "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.. Global Marketing Conference, Tokyo, Japan, 9th-12th September., 03 Jan 0001, Paper, 2010.

VancouverVancouver

Robinson M, Stern P, Jones R, Parry S. "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.. 2010. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

Author

Robinson, M. ; Stern, P. ; Jones, R. et al. / "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

RIS

TY - CONF

T1 - "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

AU - Robinson, M.

AU - Stern, P.

AU - Jones, R.

AU - Parry, S.

PY - 2010/1/1

Y1 - 2010/1/1

M3 - Paper

T2 - Global Marketing Conference, Tokyo, Japan, 9th-12th September.

Y2 - 3 January 0001

ER -