"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.
Research output: Contribution to conference › Paper
Standard Standard
"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising. / Robinson, M.; Stern, P.; Jones, R. et al.
2010. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..
2010. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..
Research output: Contribution to conference › Paper
HarvardHarvard
Robinson, M, Stern, P, Jones, R & Parry, S 2010, '"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.', Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September., 3/01/01.
APA
Robinson, M., Stern, P., Jones, R., & Parry, S. (2010). "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..
CBE
Robinson M, Stern P, Jones R, Parry S. 2010. "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..
MLA
Robinson, M. et al. "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.. Global Marketing Conference, Tokyo, Japan, 9th-12th September., 03 Jan 0001, Paper, 2010.
VancouverVancouver
Robinson M, Stern P, Jones R, Parry S. "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.. 2010. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..
Author
RIS
TY - CONF
T1 - "Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.
AU - Robinson, M.
AU - Stern, P.
AU - Jones, R.
AU - Parry, S.
PY - 2010/1/1
Y1 - 2010/1/1
M3 - Paper
T2 - Global Marketing Conference, Tokyo, Japan, 9th-12th September.
Y2 - 3 January 0001
ER -