The Significance of AdTech: Programmatic Platforms, Identity and Moments
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | The Advertising Handbook |
| Editors | Jonathan Hardy, Helen Powell, Iain Macrury |
| Publisher | Routledge |
| Chapter | 6 |
| Pages | 88-101 |
| Edition | 4th |
| ISBN (print) | 978-1138678835 |
| Publication status | Published - 18 Mar 2018 |