1. Cyhoeddwyd

   Digital presence in service recovery: The interactive effect of customer salutations and employee photographs in email signatures

   Walsh, G., Shiu, E., Schaarschmidt, M. & Hassan, L., Rhag 2022, Yn: Psychology and Marketing. 39, 12, t. 2361-2383

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2. Cyhoeddwyd

   Replicating, validating, and reducing the length of the consumer perceived value scale

   Walsh, G., Shiu, E. M. & Hassan, L. M., Maw 2014, Yn: Journal of Business Research. 67, 3, t. 260-267

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3. Cyhoeddwyd

   The customer-based corporate reputation scale: Replication and short form

   Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Hyd 2009, Yn: Journal of Business Research. 62, 10, t. 924-930

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4. Cyhoeddwyd

   Fear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development

   Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Rhag 2019, Yn: Information Systems Frontiers. 21, 6, t. 1251-1264

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5. Cyhoeddwyd

   Investigating the drivers of consumer intention to buy manufacturer brands

   Walsh, G., Shiu, E. & Hassan, L. M., Medi 2012, Yn: Journal of Product Brand Management. 21, 5, t. 328-340 13 t.

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6. Cyhoeddwyd

   Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.

   Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Gorff 2011, Yn: Journal of Business Research. 64, 7, t. 737-744

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7. Cyhoeddwyd

   Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

   Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Maw 2014, Yn: Journal of International Marketing. 22, 1, t. 77-98

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8. Cyhoeddwyd

   Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

   Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Ion 2010, Yn: European Journal of Marketing. 44, 7/8, t. 1140-1164

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9. Cyhoeddwyd

   Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland

   Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., Mai 2006, Yn: International Journal of Consumer Studies. 30, 3, t. 256-270 15 t.

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10. Cyhoeddwyd

    The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Maw 2015, Yn: Journal of Business Research. 68, 3, t. 534-541

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11. Cyhoeddwyd

    An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

    Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, Yn: European Advances in Consumer Research. 8, t. 66-71 6 t.

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12. Cyhoeddwyd

    Consumer uncertainty, revisited

    Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Meh 2011, Yn: Psychology and Marketing. 28, 6, t. 584-607

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13. Cyhoeddwyd

    Demarketing tobacco through governmental policies - the 4Ps revisited

    Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Chwef 2009, Yn: Journal of Business Research. 62, 2, t. 269-278

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14. Cyhoeddwyd

    Fashion victim: The impact of fair trade concerns on clothing choice

    Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Ebr 2006, Yn: Journal of Strategic Marketing. 14, 4, t. 427-440 14 t.

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15. Cyhoeddwyd

    An exploration of values in ethical consumer decision making

    Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Maw 2005, Yn: Journal of Consumer Behaviour. 4, 3, t. 185-200 16 t.

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16. Cyhoeddwyd

    Review of tobacco control action plan and delivery plans

    Parry, S., Shiu, E. & Doyle, C., 24 Mai 2022, Welsh Government. 58 t.

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17. Cyhoeddwyd

    Competencies associated with growth of women-led SMEs

    Mitchelmore, S., Rowley, J. & Shiu, E., 2014, Yn: Journal of Small Business and Enterprise Development. 21, 4, t. 588-601

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18. Cyhoeddwyd

    The influence of social identity on value perceptions and intention

    McGowan, M., Hassan, L. & Shiu, E., 5 Tach 2017, Yn: Journal of Consumer Behaviour. 16, 3, t. 242-253

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19. Cyhoeddwyd

    Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

    McGowan, M., Hassan, L. & Shiu, E., 6 Ebr 2022, Yn: European Journal of Marketing. 56, 3, t. 817-839

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20. Cyhoeddwyd

    Solving dissociative group effects using construal level theory

    McGowan, M., Hassan, L. & Shiu, E., 6 Ion 2020, Yn: European Journal of Marketing. 54, 1, t. 212-237

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21. Cyhoeddwyd

    The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

    Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: British Journal of Management. 26, 2, t. 255-272

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22. Cyhoeddwyd

    Uncertainty in ethical consumer choice: a conceptual model

    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, Yn: Journal of Consumer Behaviour. 12, 3

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23. Cyhoeddwyd

    Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States

    Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Ebr 2007, Yn: Journal of Advertising. 36, 2, t. 15-31 17 t.

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24. Cyhoeddwyd

    Exploring responses to differing message content of pictorial alcohol warning labels

    Hassan, L., Parry, S. & Shiu, E., Tach 2022, Yn: International Journal of Consumer Studies. 46, 6, t. 2200-2219

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25. Cyhoeddwyd

    Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

    Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: Journal of Consumer Behaviour. 15, 1, t. 72-86

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