Dr Sonya Hanna

Darlithydd mewn Marchnata

Contact info

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 1.14, Hen Goleg

  1. Cyhoeddwyd

    Using Card-Based Games in Semi-Structured Interviews

    Rowley, J., Jones, R., Hanna, S. & Vassiliou, M., 2010, PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES. Esteves, J. (gol.). t. 479-486 8 t.

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddCyfraniad i Gynhadledd

  2. Cyhoeddwyd

    Branding destinations: symbolic and narrative representations and co-branding

    Rowley, J. & Hanna, S., Mai 2020, Yn: Journal of Brand Management. 27, 3, t. 328-338 11 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  3. Cyhoeddwyd

    Do Places have a Personality? A perspective from Place Branding

    Hanna, S. & Rowley, J., Awst 2016, Strategic Place Branding Methodologies and Theory for Tourist Attraction. Bayraktar, A. & Uslay, C. (gol.). IGI Global, t. 21-40

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennodadolygiad gan gymheiriaid

  4. Cyhoeddwyd

    Place and Destination Branding: a review and conceptual mapping of the domain

    Hanna, S., Rowley, J. & Keegan, B., Meh 2021, Yn: European Management Review. 18, 2, t. 105-117

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  5. Cyhoeddwyd

    How branding can show people’s love for a place and also help to highlight local challenges

    Hanna, S. & Tenbrink, T., 29 Maw 2023, The Conversation.

    Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigolErthygl

  6. Cyhoeddwyd

    Towards a model of the Place Brand Web

    Hanna, S. & Rowley, J., 25 Tach 2014, Yn: Tourism Management. 48, June, t. 100-112

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  7. Cyhoeddwyd

    The Projected Destination Brand Personalities of European Capital Cities and their Positioning

    Hanna, S. & Rowley, J., Awst 2019, Yn: Journal of Marketing Management. 35, 11-12, t. 1135-1158 47 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  8. Cyhoeddwyd

    Co-creation of place brands?

    Hanna, S. & Rowley, J., Ebr 2021, A Research Agenda for Place Branding. Medway, D., Warnaby, G. & Byrom, J. (gol.). Edward Elgar, t. 201-214 (Elgar Research Agendas).

    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion CynhadleddPennodadolygiad gan gymheiriaid

  9. Cyhoeddwyd

    Place Brand Practitioners' Perspectives on the Management of Brand Experience

    Hanna, S. A., Hanna, S. & Rowley, J., 5 Gorff 2012, t. Paper 018.

    Allbwn ymchwil: Cyfraniad at gynhadleddPapur

  10. Cyhoeddwyd

    Towards a strategic place brand-management model

    Hanna, S. A. & Rowley, J., 30 Maw 2011, Yn: Journal of Marketing Management. 27, 5-6, t. 458-476

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

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