1. Published

   The Mood of Information in an Age of Empathic Media

   McStay, A., 10 Nov 2016, Explorations in Critical Studies of Advertising. Hamilton, J., Bodle, R. & Korin, E. (eds.). New York: Routledge, p. 235 247 p. (Routledge Research in Cultural and Media Studies).

   Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2. Published

   The Mood of Information: a critique of online behavioural advertising

   McStay, A., 1 Jan 2011, Continuum.

   Research output: Book/Report › Book

3. Published

   The Significance of AdTech: Programmatic Platforms, Identity and Moments

   McStay, A., 18 Mar 2018, The Advertising Handbook. Hardy, J., Powell, H. & Macrury, I. (eds.). 4th ed. Routledge, p. 88-101

   Research output: Chapter in Book/Report/Conference proceeding › Chapter

4. Published

   The Sorry Tale of British Journalism and our Right to Privacy

   Bakir, V. & McStay, A., 22 Mar 2018, 9 p. London : UK Parliament.

   Research output: Other contribution

5. Published

   The hidden influence: Exploring presence in human-synthetic interactions through ghostbots

   McStay, A., 27 Jul 2024, In: Ethics and Information Technology. 26, 48.

   Research output: Contribution to journal › Article › peer-review

6. Published

   What of consent in an age of empathic media?

   McStay, A., 24 Feb 2015.

   Research output: Contribution to conference › Paper

7. Published

   ‘This time with feeling?’ Assessing EU data governance implications of out of home appraisal based emotional AI

   McStay, A. & Urquhart, L., 7 Oct 2019, In: First Monday. 24, 10

   Research output: Contribution to journal › Article › peer-review

8. Published

   ‘Was it ‘AI wot won it’? Hyper-targeting and profiling emotions online’:

   Bakir, V. & McStay, A., 1 Jun 2017, Political Studies Association.

   Research output: Book/Report › Other report