1. Published

   An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

   Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.

   Research output: Contribution to journal › Article › peer-review

2. Published

   Consumer uncertainty, revisited

   Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607

   Research output: Contribution to journal › Article › peer-review

3. Published

   Demarketing tobacco through governmental policies - the 4Ps revisited

   Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278

   Research output: Contribution to journal › Article › peer-review

4. Published

   Fashion victim: The impact of fair trade concerns on clothing choice

   Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.

   Research output: Contribution to journal › Article › peer-review

5. Published

   An exploration of values in ethical consumer decision making

   Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In: Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.

   Research output: Contribution to journal › Article › peer-review

6. Published

   Review of tobacco control action plan and delivery plans

   Parry, S., Shiu, E. & Doyle, C., 24 May 2022, Welsh Government. 58 p.

   Research output: Book/Report › Commissioned report

7. Published

   Competencies associated with growth of women-led SMEs

   Mitchelmore, S., Rowley, J. & Shiu, E., 2014, In: Journal of Small Business and Enterprise Development. 21, 4, p. 588-601

   Research output: Contribution to journal › Article › peer-review

8. Published

   The influence of social identity on value perceptions and intention

   McGowan, M., Hassan, L. & Shiu, E., 5 Nov 2017, In: Journal of Consumer Behaviour. 16, 3, p. 242-253

   Research output: Contribution to journal › Article › peer-review

9. Published

   Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

   McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839

   Research output: Contribution to journal › Article › peer-review

10. Published

    Solving dissociative group effects using construal level theory

    McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237

    Research output: Contribution to journal › Article › peer-review