1. 2012
2. Published

   Investigating the drivers of consumer intention to buy manufacturer brands

   Walsh, G., Shiu, E. & Hassan, L. M., Sept 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.

   Research output: Contribution to journal › Article › peer-review

3. 2011
4. Published

   Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.

   Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In: Journal of Business Research. 64, 7, p. 737-744

   Research output: Contribution to journal › Article › peer-review

5. Published

   Consumer uncertainty, revisited

   Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607

   Research output: Contribution to journal › Article › peer-review

6. Published

   A multi-country assessment of the long-term orientation scale

   Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In: International Marketing Review. 28, 1, p. 81-101

   Research output: Contribution to journal › Article › peer-review

7. 2010
8. Published

   The influence of nutrition information on choice: The role of temptation, conflict and self-control

   Hassan, L. M., Shiu, E. M. & Michaelidou, N., 8 Sept 2010, In: Journal of Consumer Affairs. 44, 3, p. 499-515 17 p.

   Research output: Contribution to journal › Article › peer-review

9. Published

   Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

   Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164

   Research output: Contribution to journal › Article › peer-review

10. 2009
11. Published

    The customer-based corporate reputation scale: Replication and short form

    Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Oct 2009, In: Journal of Business Research. 62, 10, p. 924-930

    Research output: Contribution to journal › Article › peer-review

12. Published

    Service worker role in encouraging customer organizational citizenship behaviors

    Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Jul 2009, In: Journal of Business Research. 62, 7, p. 698–705

    Research output: Contribution to journal › Article › peer-review

13. Published

    Demarketing tobacco through governmental policies - the 4Ps revisited

    Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278

    Research output: Contribution to journal › Article › peer-review

14. Published

    HELP – for a life without tobacco: a case study on demarketing across two levels

    Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.

    Research output: Contribution to journal › Article › peer-review